Oh my GOD, I think a vein popped in my head after reading this on Huffington Post tonight.
The post is by one Tom Doctoroff, an advertising guru who has spent in China who, unfortunately like many foreigners there, feel that he can distill the vastness and complexities of that country down to A, B and C.
For the HuffPost, Doctoroff wrote a 12-point guide for Americans to understand that bewildering world that is China, ranking behavioral characteristics from “ultra-rigid to ultra progressive,” with the most rigid being “Ritualistic Observation” and “Joyful Celebration” being, um, the most progressive. And based on those two titles alone, you’re probably imagining a whole country of robotic Communists and/or complacent Buddhists for whom progressivism means throwing ribbons in the air and exploding firecrackers.
Oh, but it gets worse from there. The writing itself was peppered with so many… well, let’s just say that one of Doctoroff’s worst quotes in this post that purports to educate you to the behavioral and psychological makeup of one billion people was: “Chinese prefer eating to making love.”
No, I kid you not.
So in answering Doctoroff’s post that he probably thinks is the height of sophistication and worldliness, I’ve revised his 12-point guide from being on the Chinese to being about Americans to show how ridiculous this broad brush sweep of an entire people is – and how offensive.
“The American Code: From Robotic Alienation to Epic Ambition“
When the millions of foreign visitors arrive in JFK Airport every year in New York, they roam about a land that both frustrates and inspires. Their emotions will likely swing from admiration and awe to rage to feeling like they want to shake the first American they see on the street for voting Bush into office twice.
Well, have no fear. A basic appreciation for the average American’s fundamentally different world view can help make sense of it all. How do we explain the co-existence of the pioneering spirit that produced magnificent architectural gems of the 20th century and vibrant art and cultural scenes with inept bureaucracies, failure to implement universal health care and a crumbling economy?
The dichotomy, in fact, makes sense.
Americans are not one-dimensional. They are merely conflicted — to Easterners, seemingly bi-polar – Christians. They want to both protect themselves within a regimented social structure but, at the same time, move forward to achieve greatness. What follows are are twelve distinctly American behavioral characteristics that run the gamut from ultra-rigid to ultra progressive. They are, in brief:
1. Ritualistic Observation: We often believe Americans are superstitious, their rituals irrational. Why do such smart people do things like pray and talk so much about God and Jesus? But, to the American/Anglo-Saxon, all this is perfectly logical. Every so-called religion preserves or extends Western civilization. Americans are instinctively obedient to rituals like Thanksgiving, Christmas and Easter. They have to paint eggs, bake turkeys en masse and kill trees, or else their entire year is ruined. And even if liberated by an American Express corporate card, every American is ceremonially correct during important life junctures – new job, marriage, birth and death. I mean, do you know how much those people spend on flowers alone for weddings?
2. Robotic Alienation: Why do Americans overexpose themselves sexually (ahem, Paris and Britney), shout obscenities in public and spray graffiti on the walls of lovely buildings? Why are their McMansions such architectural monstrosities that look like they were designed by 8-year-olds? Why are passengers herded onto airplanes and then forced to wait hours on end before air traffic control authorizes take off? Why do Americans never act as if their public areas can be used for purposes other than that for which they are designated? You know, roads can also be used by bikes, soccer fields can also be used by yoga classes. Why are they so lacking in imagination and blindly follow signs and orders? It’s because they are robots, who are alienated.
3. Hierarchical Regimentation: Although Americans pride themselves on being a democracy where “every man is created equal,” their society is actually built on adherence to religious and secular hierarchy. Hierarchy is everywhere: within the family, father always knows best; in art and public life, Caucasians are still often more respected than minorities and given more leeway and opportunities for success. Even Christianity has been “corrupted” to conform to America’s regimentation instinct. There are more deacons and Sunday school teachers than lady bugs in winter, each with his own rank and power.
4. Anxious Self-protection: Hierarchical societies are, in some ways, safe. They ensure order and lessen the guesswork required to maintain smooth interaction. Given a dangerous world, Americans protect themselves, vigilant to threats beyond the horizon or behind one’s back. No one takes physical safety for granted (which is why the nation will rally to defeat HIV, cancer and tomatoes with salmonella), everyone is suspicious of unfamiliar people (especially illegal immigrants and brown people wearing non-yuppy clothes) and, while the new generation is optimistic, it’s actually quite cynical at the same time (especially since there are no social safety nets in America. I mean, does anyone under 40 honestly believe that Social Security will provide for them in old age?)
5. Trust Facilitation: America lacks certain institutions that protect individual interests. It is a dog-eat-dog society where many resent the government providing any support to the individual. In an age when corporations are laying off workers en masse, there is still dissent on whether or not to provide universal healthcare. In such a society, trust facilitation, therefore, is a key element of social intercourse. Gifts, cards and fruit baskets are trust enablers. American men also love alcohol, which lubricate trust by easing the sharing of “real feelings” while watching football, that is, not soccer. Titanic was a huge hit in America largely because Leonardo DiCaprio’s smooth features conveyed his true passion for Kate Winslet. The American detect microscopic trustworthiness clues; when an American feels safe, he will begin to forge his life path.
6. Pragmatic Elasticity: Once the coast is clear, denizens of the World Police are spectacularly pragmatic. Their elasticity can be both awe-inspiring and disconcerting. In an “ambitiously regimented” society, clever resourcefulness is the most prized personality attribute. Everyone charges ahead while managing to abide by social convention. Barriers are everywhere – life is a game of dodge ball — but the successful evade them. Culturally, foreign influences are tolerated – even embraced – if they serve American interests. In 2001 and 2002, Americans hated “freedom fries.” Five years later, they’re embracing a movie rat who’s the best cook in France. Go figure.
7. Incremental Progression: Once trust has been established and the landscape has been surveyed for pitfalls and opportunity, Americans are ready to start moving. Forward progression is meticulously charted and always incremental, not “breakthrough.” Even though Americans thinks theirs is a country of innovators who are always pushing the envelope, many if not most “breakthroughs” were in fact meticulously polled and researched to death to make sure it won’t go too far over the line. Today, entrepreneurialism has complicated matters, but men still progress with precision through key life markers. Political transitions are similarly choreographed.
8. Released Repression: Incremental progression, while productive, happens within regimented social and political hierarchies. The youth are drawn to activities that channel stifled anger and pent-up energy: Grand Theft Auto is a popular game and movies such as “War of Worlds” flood large cities and small towns. Aggressive discharges, while occasionally hostile, are rarely truly rebellious and never challenge the system. Innocuous, calming oases of relief for pent-up anger are ubiquitous: massage, spas and country clubs are everywhere, as are old-style sofas with huge cushions and furry carpets.
9. Confidence Projection: Once an American starts to move forward, however incrementally, he must display progress to both himself and society. In a culture where “Keepin up with the Joneses” still reigns, self-esteem is inextricably linked to external acknowledgement. Success is not “real” until other people recognize gains, so every American flaunts triumph. Those with less experience – i.e., new players desperate to move ahead – do it gaudily, blazing bat signals in the sky by buying ridiculous gas-guzzlers like Hummers. Guys do not walk. They swagger, with one arm weighed down by a trophy wife whose own arm is weighed down by a Louis Vuitton bag.
10. Epic Ambition: Once the launching pad has been cleared of debris, the Americans prepare for take off. An explosion of new opportunity plus age-old pioneering drive has created the most aggressive nation in history. The Americans will stop at nothing to get ahead. Parents lavish princely sums on the little prodigies and geniuses educated in Montessori schools who is half toddler, half parental self-esteem. Baby Einstein, anyone? Mozart for the fetus? By adolescence, the “Win!” ethic is internalized. Job hopping is endemic by 25. A reality show appearance is common by 30. And especially since the Dot-com boom, if you’re not a millionaire by the time you get your first wrinkle, you’re a failure.
11. Scaled Mobilization: Scaled mobilization – individual ambition aggregated on a national level — is perhaps America’s greatest competitive advantage. Throughout history – from the building of the skyscrapers and the Panama Canal to today’s Herculean project of the surge in Iraq- the country knows how to amass great resources for the collective good. With the fear of terrorism always looming in the background, they are willing to embrace a strong central government and stifle dissent — showing that Americans don’t value their own freedoms after all. For them, the choice is stark: a strong, ordered, authoritarian America, managed by a legion of Karl Roves and Dick Cheneys, or they will be attacked.
12. Joyful Celebration: When safety is assured and progress is real, America lets the good times roll with gusto. The flipside of an insecurity-based world view is appreciation of minutae. Small-scale twinkles are as glorious as fireworks. Parks are full of happiness. Old men bond with their chess-playing buddies, laughter spreading over nothing in particular. Boyfriends and girlfriends embrace, unconcerned by the gazes of passers-by. The bionic click-clack of people showing off their new Macs, muted by the buzz of the latest Hollywood thrill, is a cacophonous delight. Appearing on reality shows can beat sex. Americans are exhibitionists and egomaniacs who prefer showing off their sexuality to making love. (Exhibit A: Paris Hilton. Exhibit B: Girls Gone Wild. Exhibit C: Britney Spears. Exhibit D: Jezebel’s Slut Machine blogger. Exhibit E… well, you get the idea.)
So there are two Americas, Rising America and Falling America. The latter is scarred by blank faces, saber-rattling arrogance and horrifying governmental bureaucracy where the concept of “the citizen” simply does not exist. The former is wonderfully alive, expressive, fun, funny and filled with spunk. It’s “modern” America. It’s the U.S.A. of advertising agencies, entrepreneurialism, intellectually aggressive think tanks, high-tech resourcefulness and ambitious climbing up value chains and, yes, forward thinking politicians and organizations.
The whole world will be watching the U.S. this fall for the presidential election. Let’ s hope we finally open our eyes and begin to make sense of it.